If there is one successful tool that can market your business in an effective way and expand your potential customer base, it is a business card. Using a personalized business card to share important information about your brand is a great way to attract the attention of potential customers. There are many Business Card Maker, Flyer Maker and Poster Maker for Android that can be used to create a great business card, flyers and posters to let your target audience know about your brand.
To design an effective business card, you need to keep these 10 tips in your mind:
Know your target audience and industry
It’s very important to know which demographic you want to target before creating a business card. According to the target audience, you have to choose colours and designs that will associate with your niche. You have to make sure that every element in your card should be relatable to your business.
Make it easy to read
Since a business card has limited space, you have to be careful with the message. Make the information as easy as possible and use font type and size that is good enough to read without difficulty. The business card should be straightforward and simple and must complement the focal point of your business.
Include crucial information only
The main aim of the business card is to create awareness about your brand, so include crucial information such as your name, your company’s name, company’s logo and contact information (email address, phone number, social media pages and contact address). The size of a business card is relatively small, so you should include the most essential information only.
Follow design guidelines properly
Before designing a business card, you need to keep in mind that simplicity always attracts, so follow the basic design guidelines like keeping a minimum font size for an easy read, the CMYK colour scheme, and putting only the most essential information. There are many Business Card Maker, Flyer Maker and PosterMaker for Android apps that have easy to edit templates, so choose templates that follow the basic design guidelines.
Be creative with colours
One can go all out with colours, as they draw people’s attention instantly and selecting a good colour scheme can prove to be a great decision. For example, if your brand is more about luxury products, you have to choose colours and design that looks aesthetic and impressive.
Communication is the key
After giving a short glance at your business card, a viewer should be able to understand what you are trying to do. To effectively communicate, you need to use the target market’s language. Communicate about your leading product/service clearly and uniquely.
Leave white space
Sometimes, we tend to go overboard with
the design, colours, and text that makes our business card stuffed with
information. However, too many elements can confuse the viewer. A short phrase
should be able to define the values and motto of your business. Since the goal
of the business card is to catch people’s attention, you have to build a solid
foundation by being transparent and straightforward with your point, so give
them some break by leaving white space.
Related article:- 6 Easy Steps To Design A Business Banner
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